Thursday, August 18, 2011

Ensuring Product success

Product Management refers to managing all the stages of a product throughout its lifecycle. For this product managers need to ensure that the projects are managed properly and get completed on time. Very often we confuse product management with project management. Project managers are responsible for the successful delivery of a project — a one-time endeavor with a goal, scope, deadline, budget, and other constraints whereas Product managers are responsible for the overall and ongoing success of a product. Once the project to build the product is complete and the project manager has moved on, the product manager remains to manage the product through the entire lifecycle. Product managers are responsible for the overall and ongoing success of a product. Once the project to build the product is complete and the project manager has moved on, the product manager remains to manage the product through. Good product managers know that all the efforts put in by them will be futile if the project is continually delayed and never makes it to market or if it is too over budget to be completed. Therefore to become a competent product manager a professional needs to undergo proper training in product management. AstroWix is renowned for holding rigorous workshops in product management with well experienced instructors passing on their expertise and knowledge to those who aspire to become efficient product managers.

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